The global Location-based Advertising market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of % from 2025 to 2031.

Location-based advertising refers to the practice of delivering targeted advertisements to individuals based on their geographic location. It leverages technologies such as GPS, Wi-Fi, and cellular networks to determine the location of mobile devices or other connected devices. By knowing a user's location, advertisers can deliver relevant and timely ads that are tailored to their specific context.

The widespread adoption of smartphones and other mobile devices has been a significant driver for location-based advertising. As more people carry these devices with them wherever they go, it enables advertisers to target users based on their precise location and deliver relevant ads.

Advancements in location tracking technologies such as GPS (Global Positioning System), Wi-Fi, beacons, and NFC (Near Field Communication) have made it easier for advertisers to identify the real-time location of users. These technologies provide accurate and up-to-date location data, enabling targeted and personalized advertising campaigns.

Location-based advertising allows for highly targeted and personalized marketing messages. By leveraging location data, advertisers can deliver ads that are relevant to the user's immediate surroundings, preferences, and interests. This level of personalization enhances user engagement and increases the effectiveness of advertising campaigns.

ReportPrime' newest research report, the “Location-based Advertising Industry Forecast” looks at past sales and reviews total world Location-based Advertising sales in 2024, providing a comprehensive analysis by region and market sector of projected Location-based Advertising sales for 2025 through 2031. With Location-based Advertising sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Location-based Advertising industry.

This Insight Report provides a comprehensive analysis of the global Location-based Advertising landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Location-based Advertising portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Location-based Advertising market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Location-based Advertising and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Location-based Advertising.

This report presents a comprehensive overview, market shares, and growth opportunities of Location-based Advertising market by product type, application, key players and key regions and countries.

Segmentation by Type:

• Geo-Fencing
• Geo Conquesting
• Beacons
• Geo-Targeting
• Other

Segmentation by Application:

• Retail
• Hospitality
• Healthcare
• BFSI
• Education
• Transportation and Logistics
• Automotive
• Others

Market by Region:

• Americas
• APAC
• Europe
• Middle East & Africa

Company Coverage:

• Cirius Technologies
• Foursquare
• PlaceIQ
• GroundTruth
• Quotient
• Groupon
• Placecast
• Scanbuy
• Shopkick
• Telenity
• AdMoove
• AdNear
• Sekel Tech

Key Questions Addressed in This Report